January 16

by Michael Granados

What if you had an All-In-One Marketing platform at the palm of your hands, would you know what to do with it?

Groovefunnels vs Kartra Is a long time coming and you’re finally seeing which will empower and propel your business to the Next LEVEL! But Listen…

With so many online marketing tools you’re involved with come liabilities like having your business scattered all over the web, storing your business tools in like 10+ different places and I know what you’re feeling…

Frustrated! Am I right? You’re tired of having a website here then a funnel over there, an email tool on the other deep end of the pool and don’t even get me started with your favorite “CRM” so here’s the deal…

I “Michael Granados” am a member of both GrooveFunnels And Kartra and I’m giving you a first-hand experience on the Similarities and differences, the pros and cons, and what you need so you can move forward with your business getting results and being happier!

Are you ready to get this party started?

What Is GrooveFunnels?


Groovefunnels is more than a sales funnel building tool(like you might have presumed), it’s a website builder too and all-in-one software that’ll help you sell UNLIMITED products and build a sales system unlike no other where you’ll literally set your business on autopilot and watch the commissions roll in.

Whether you want the freedom to create a highly optimized website blog or use the next generation of funnel building software, You can get Groovy.

Hey, What about Kartra?

What Is Kartra?


Kartra is one of the greatest All-In-One Marketing platforms where like Groovefunnels you can create a powerful sales and marketing system that combines customer, email, video, websites, funnels, a shopping, and so much more to fully connect you to your income goals and growing your business at warp speed.

Why Kartra? What Makes Them Different?

Have you ever felt like your business was duct-taped together?

I know I have for sure and if you haven’t, you’re a champ, but your online business requires LOADS of different solutions that must be duct-taped together which often lead you to frustrating results, right?

C’mon, you know the pain: Your checkout page will not work properly - it doesn’t add customers to your email list, or your helpdesk portal won’t connect with your contacts database, or how about this serious one...

Your membership site won’t revoke access when a user refunds payments, etc. P.S. And if you haven’t felt this frustration, Oh boy will you!

So instead of getting frustrated and wasting all your time and energy(and money), ALL the individual sessions of Kartra are woven together like a great old stitched blanket grandma made that just won’t tear apart no matter how hard you put it through the grindstone…

This way your tools seamlessly interact with one another without having to configure ANY integration whatsoever. Period. What is the result?

Your tracking goes global!

For example, Let's say someone lands on your Kartra page, Kartra Analytics will track it. If a user fills in your Kartra form, Kartra Mail subscribes him/her to your newsletter. Now, if a customer pays through your Kartra checkout, Kartra Membership automatically sends out the login credentials...All of it interconnected by default.

Alright, let’s get into the Similarities of GrooveFunnels and Kartra

GrooveFunnels Vs Kartra Similarities

At a birds-eye view, the two software’s are an All-In-One Marketing platform but did you know both Gave the same ownership?

Say what? Yep, let’s start there with #1:

#1 Mike Filsaime Ownership

mike filsaime

Believe it or not, the owner of GrooveFunnels “WAS” once the co-founder of Kartra, Mike Filsaime

Yes, Mike is one of the masterminds behind Kartra and partnered with a marketing genius to start and grow Kartra, but who is Mike?

Mike is a genius Software developer as well as a respected marketer and he had a fall out with his partner at Kartra over creativity differences so Mike decided to part ways and not too long after built Groovefunnels.

#2 Drag And Drop Builder

Both GrooveFunnels And Kartra have easy to use and reliable drag and drop software where you can easily put pages together for your funnels and website(s) which means you’ll get your work done faster and put out ONLY your best work.

Groovefunnels has GroovePages and Kartra’s is called Kartra Pages and you’ll get to build full websites or funnels from the hundreds of pages and section templates. Groove and Kartra both have an outstanding design team of professionals who’ve created these done-for-you templates where all you have to do is browse…

Like you’re browsing through your favorite store.

#3 Done-For-You Templates

This touches upon the last point I made under #2, where you have done-for-you landing page templates, sales funnels, web pages for your website, and much more to offer so you don’t have to start from scratch. This ensures you’ll hit the ground running without worrying about hiring someone to code or spend countless hours trying to figure it out first and then build it yourself.

#4 100% Mobile Responsive

Each Software has your best interest in mind and at the center of that are your customers - no matter where your customers are you’ll be able to grab their attention with a fully 100% optimized page so they can easily navigate, read and make an informed decision without interrupting their experience.

Did you know more than 90% of the worldwide population searches for your work through their phone?

So what does this mean? Your business has to be mobile optimized if you want to increase your sales and make a bigger impact in the world. 

#4 Email Marketing Super Powered

Groovefunnels has GrooveMail and Kartra has Kartra Mail where you’ll create live or automated email/SMS Marketing campaigns to communicate clearly with your audience and raise your conversions like you wouldn’t believe.

Have you ever heard someone say “The Money Is In The List?”

Most of your sales will come through your email list because they know, like, and trust you so it’s Crucial that you have an email sequence up and running at all times AND can also replace all the third party autoresponder tools like:

  • Aweber
  • Mailchimp
  • Mailer Lite
  • Shopify
  • And many more!

Related: 7+ Best FREE Email autoresponder Downloads

Everything your third party autoresponder tool can do, Groovefunnels and Kartra can literally do 20X Better!

#5 Calendars 

Want to schedule meetings with an automated follow-up?

Both Groove And Karta offer you the flexibility to organize your one-to-one scheduled sessions so you can communicate your product/service or just to jump on a meeting for help…

And if you have high-ticket priced products/services, you’ll close people and make a greater income in less time.

#6 HelpDesk

Man, I don’t know about you but I absolutely HATE it when something goes down, I can’t access my work or something has me stuck from moving forward, I’m sure you can relate, right?

With GrooveDesk and Kartra’s Helpdesk, you won’t have to worry anymore! You get to manage your customer support requested right inside your sales cart and CRM of Groovefunnels and with Karta, you get the two as well but with live support.

Plus with the two software’s you’ll be able to get billing support so your customers are happy and you are too.

#8 Affiliate Program

How would you like to recruit an ARMY of affiliates and make $1,000’s+ in sales?

Groovfunnels has a super powerful affiliate program that Kartra can’t touch but both dish out up to 40% in affiliate commissions!

Every person you refer to either software, you’re earning 40% off every sale, and don’t forget the recurring payments.

A big difference here though is that GrooveFunnels has:

  • Unlimited Tracking Cookies. This means you get a referral for life. So if the person you refer decides to upgrade to a paid plan in weeks, months, years even, you will make the commission. This is called the hard lock.
  • People can join Groove For Free for life. Unlike Kartra where you get a 14-day trial, with Groovefunnels let’s say the person you refer is on a basic plan, they will have more time to test out the system to ensure they want to stick with it and the likelihood of them upgrading is like 90% and above!
  • Groove has a free plan of 20% on all commissions and as an upgraded member you can earn 40% in commissions
  • Tier 2 commissions for both levels of commission percentages

GrooveFunnels Vs Kartra Differences

#1 Built-In Webinar Hosting App

Groovefunnels was designed to have in hosting webinar applications so you don't have to place your video on a third party tool like Everwebinar.

You'll be able to stream automated AND Live videos without having to buy extra tools and services to stream your presentations which is very useful if you're trying to not only save but get your work out there much faster and get data and analytics you want without having all these different third party services.

#2 Technology Superpowered

I won't even mention the technical name but GrooveFunnels is BY FAR ahead of everyone else when it comes to having Ultra like powerful speeds for your pages, websites, blog and allowing you to run all your businesses needs without having to troubleshoot or get stuck and lose your work you hadn't yet saved.

#3 GrooveKart

Groovefunnels has GrooveKart where it handles all of your eCommerce needs with physical products, dropshipping, and print on demand.

#4 SDK Software

The GrooveFunnels SDK feature will allow you or anyone to develop on top of the platform, what do I mean?

Mike can keep adding to the software without breaking it or having to remove things that you'll lose so it's like an open source software where Mike and his team can keep adding applications and tools for you to use no matter what.

#5 FREE Plans

GrooveFunnels has a FREE For life(at the moment) plan while Kartra’s is just a free 14-day trial. With groove, you don’t have to feel pressured to buy right away or feel like you didn’t get to try everything you needed to in great length.

That’s why I love what Groovefunnels is doing, and then naturally you can move up to their paying plans as they are proven to be useful.

#6 Established Platform

Kartra started before GrooveFunnels and it’s among the leaders of all-in-one marketing software and has been that way for a while now. With an established platform like Kartra you know you can fully trust them to power your business and their mission and goals are very clear by now.

Also, the positive of having an established platform is longevity - meaning that you can rely on them being around long-term so you don’t have to worry about moving somewhere else.

#7 Kartra Is Predictable

You know what you’re getting with Kartra at all times so you don’t have to play the guessing game or feel like you’re in the unknown. This is great for beginners but especially veterans because I know the feeling of not wanting to mess with something where I’m unsure of what’s around the corner…

I mean that’s open for interpretation because what you don’t know around the corner can be thrilling, exciting and a sweet adventure, right? With Kartra you know you’re getting a plan that’s set in stone, the templates fully functional for many purposes and there are no tricks up their sleeves.

Groovefunnels is somewhat predictable but it’s still growing a lot and there’s new apps being added and if they don’t have something you need at this time, then you’re out of luck. 

#8 Track Record

Kartra has a proven track record since they’ve been around WAY longer than Groovefunnels so you can measure to a tee how well it works for many people. Kartra has built a reputation and has plugged MILLIONS of people into their ecosystem and is greater for every beginner and excellent if you’re a pro!

As a new user, you’ll appreciate the intuitive experience, based on the done-for-you templates, the easy to use drag and drop builder, and more, this will speed up your learning curve. What about if you’re a pro?

Kartra’s incredibly robust engine will empower you to create the most advanced, customized, and complex sales funnels and automated marketing campaigns you can ever dream of! 

#8 Kartra Marketplace

Kartra has a marketplace where you can sell your marketing funnels and expert services, or discover resources created by other Kartra users which is very useful if you want to sell your services.

This helps build you into a coach/consultant and will help skyrocket your earnings.

Related: GrooveFunnels Vs Clickfunnels

GrooveFunnels Pros And Cons


  • 20+ INSANELY Powerful apps so you can keep your site on the cutting edge of functioning much faster and having more versatility to grow and scale your business which means you'll always have a way to grow and scale without feeling stuck and even bored.
  • Website and funnel page builder so you can have your websites and funnels all in one place which means you don't have to worry about having third party services and having your business scattered all over the web.
  • 43,122 NEW Members made the switch to GrooveFunnels in 30 days ensures it's become very popular, useful, AND many people are happy with which means you can rest assured knowing you are one of the many who will find and create success.
  • FREE Basic plan so you can try GrooveFunnels for as long as you'd like without having to feel pressured of signing up to a payment plan after a trial expires. This is just another feature that will make sure you can "Fully" try out the platform and see if it is the right fit for you before you upgrade.
  • Mike Filsaime who's created the most powerful technological software and knows how to market so he has your best interest in mind and knows you need speed, reliability and a dependable service that will be unmatched and he's put his best foot forward in doing that with GrooveFunnels
  • Most Powerful Affiliate Software so you can use the website and funnel building options for any and all your affiliate needs and also if you want to promote GrooveFunnels itself - you'll get compensated worth your time!


  • Can be buggy but this is because Groove is in the beginning stages, I do expect that to improve over time.
  • Some apps are not available yet because Groove is still growing
  • Some payment plans are not available and again Groove is in the growing stages.

All these cons can be overlooked, it's not a big deal, honestly.

Related: GroovePages Vs Clickfunnels Review

Kartra Pros And Cons


  • Kartra Memberships so you can deliver your content, course or training material with their professionally designed, drag-and-drop membership portal builder brings your business more engagement and allows you to grow and scale much faster. I really do enjoy their memberships aspect.
  • Karta Marketplace so you can sell your marketing funnels and expert services, or discover resources created by other Kartra users which means your work will be showcased to the world and be able to earn A LOT of money doing so. You can also find collaborations, meet with new people and engage in business aspects you'd never expected.
  • All In One Marketing "OG" software that's been around for a while so you can rely on it working up to the Gold Standard, has been Proven to work for many different business industries and types as well is time-tested unlike GrooveFunnels. This ensures you won't have to worry about too much change or having to worry about them shutting down and leaving you high and dry like a tumbleweed out in the middle of the road on a hot sunny day.
  • Website and Funnel page builder allows you to grow a blog and have your funnels all in one place so you don't have to worry about putting your business all over the web and worrying about too many third party apps which will save you A LOT of time, money and energy...OH the mental and physical aches and pains too!


  • There really are none and I'm not saying this to be biased, but maybe I'd say their technology. Look, Karta is fast and it does all you need but it's still running on an older framework that can be slow at times and not have the latest and greatest strength but it's not really a big deal.

GrooveFunnels Vs Kartra Cost

Starting With GrooveFunnels...

GrooveFunnels Cost:

  • FREE Base plan. The base plan comes with Grovepages, GroveSell, and GrooveAffiliate along with any future updates.
  • Silver Plan: $99 per month. You’ll be upgraded with your Base lite apps to pro with additional features like:
    • GrooveMail
    • GrooveMember
    • GrooveVideo
  • Gold Plan: $199 per month. Included everything in the base and silver plan including:
    • GrooveDesk
    • GrooveBlog
    • GrooveCalendar
    • GrooveQuiz
    • GrooveSurvey
  • Platinum Plan: $1,397 one time payment. With this deal you get everything and you’re saving over $12,000 per year.

Kartra Cost

  • $1 for 14-day trial
  • Starter Plan: $99/month
  • Silver: $199/month
  • Gold: $299/month
  • Platinum: $499/month

Frequently Asked Questions

Is GrooveFunnels Better Than Karta?

That depends on what you want and what are your needs? Do you want more versatility and functionality? If so they GrooveFunnels with their special 20+ apps can help with that. If it’s about having something that’s been around for a while and works very well, then Kartra could be it.

Which Is Best For Me?

Do you think you’ll need access to GrooveFunnels apps? If so, then Groovefunnels is it because Karta doesn’t come close to the special apps GrooveFunnels has. Also, are you someone who wants predictability and software with a track record for many years?

If so, Kartras your way.

Which Is the Least Expensive?

Definitely GrooveFunnels. If we compared the Free plan, Grovoefunnels is free while Kartra’s is a $1 trial, and then their standard/Silver plans are both around $97-$99, the higher plan after that is at $199 which is the same for both and then Kartra has their Gold at $299 while Groovefunnels is $199($100 dollars less) BUT…

Karta has their platinum at $499/month while Groove’s platinum, is $1,397 for a life time deal, so in this case GrooveFunnels will be far cheaper in the end. Especially without having to pay the monthly platinum cost.

Final Verdict: And The Winner Is…

The one that’s best for you! Not the answer you wanted to hear? Look, both platforms have their own unique features and benefits, Kartra has been an industry leader for many years and is the “Old-Reliable” in the marketing game with all the bells and whistles you’d expect to power your business to the next level but then there’s GrooveFunnels…

They’re making a lot of noise and I can see them overtaking Karta(if they haven’t already) as being the go-to All-In-One Marketing powerhouse, why?

For one, the technology Mike has put out runs faster and is more reliable than anything you’re ever going to see with other sales funnel builders or all-in-one marketing software’s in the market, and the fact that there are 20+ insane apps that are up to date for what you need today makes GrooveFunnels even more of the tastier option.

If you’re ready to check out Kartra click here and if you want to get in on GrooveFunnels for Free(for life), then click the button below before it’s too late!

Michael Granados

Michael Granados is an expert blogger and a 6+ figure-a-year affiliate marketer. As an expert, He's created a health and wellness brand as well enjoys helping others learn about different marketer tools, systems, and helping people achieve an awesome life personally, physically, and professionally.

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