Best Online Marketing Tools For A Small Business I Use And Recommend – Building Out A Road map
As your building your own passive income online and home business the right way?
I want to share with you the best online marketing tools for a small business that I recommend and have personally used myself. There will be tons of products that you come across, and there’s a right and wrong place to begin when caring out your home based business.
I hope that you will enjoy this page and know that If I can use these tools to succeed, I know you can replicate it too!
Affiliate Marketing Training and Web Hosting
Wealthy Affiliate- After months of scattered training I cam across Wealthy Affiliate in early March of 2018, and I have hit the ground running with the best training platform to learn how to make money online with affiliate marketing, and building your business right inside the platform.
What I have come to love about Wealthy Affiliate is not only there step-by-step training courses, but their phenomenal online community that’s willing to help you reach your goals each step of the way.
It’s really the one stop place you need for all your online business needs. You can get started for FRE, and it includes:
- 10 lessons, 2 different training’s
- 25 own domains
- 25 free websites
- Average page load time = 1.3s
- Every day website backups
- keyword research tool
- Easy site builder
- community support
…and so much more! There are so many benefits to Wealthy Affiliate and you can ready them in my full Detailed Wealthy Affiliate Review right here.
Keyword Research Tool and Keyword Ranking
Jaaxy- Single handily, Jaaxy is by far the best keyword research tool I’ve used in years of trying to perfect being an affiliate marketer. The great thing is that you can use it for FREE, you don’t have to pay a single penny to get its most amazing features like:
1. Organic Traffic. If you want to rank in google and other search engines, then putting keywords in your blog posts are a must! By using Jaaxy, you will be able to filter out the words you need really fast and outsmart your competitors at any time.
2. Awesome Parameters. Jaaxy is unique in that you can search up any keyword you would like and in the results you’ll get a complete analysis of how many people are searching that keyword per month, how much traffic it gets per month, how many people are competing for it(QSR), and you get a whole list of results with similar phrases.
3.Smart Website Ranking. My favorite feature with this keyword tool has to be the fact that I can check up on how my keywords are performing. So for example, If I use the ranking feature, I can input any keyword for a blog post I used, hit enter, and it’ll tell me if I’m ranked in Google, Bing, or Yahoo.
4. Alphabet Soup Technique. As an affiliate, you’re going to have times where you can’t come up with a keyword or long tail keyword by yourself, and with Jaaxy all you would have to do is type in your keyword, for example: back pain, and int he results would pop up phrases from A-Z.
You can sign up With Jaaxy Here for FREE, no credit card required for your registration, or you can ready my full review on Jaaxy and Finding SEO keywords right HERE.
Aweber- In my opinion this one takes the cake, as Aweber has to be the best email autoresponder I’ve worked with for affiliate marketing. What this email autorepsonder does so well is that it lets you execute without any of the hard work.
1. Build Campaigns. Within Aweber you have what’s known as a campaign, and that’s where you can create your own messages and place them in a sequence, so that when your audience opts in, they can automatically receive the first email, then the next one, then the one after that(depending on how far you want to go). You can build both Broadcast and Legacy follow up campaigns.
2.Manage list. Lets say you want to create a list for lower back pain, and then you want one that is for another website like Aweber, you can manage more than one list at a time, and funnel your audience to the right destination. This makes it very reliable so you don’t have to mix up where people are being placed in your email autoresponder.
3. Sign Up Forms. Aweber is constantly updating its autoresponder forms, and they are one of the best at creating unique and specifically customized forms for your own needs.
4. Customer Support. I love that Awebers support team responds in less than seconds. I once wanted to ask a question on how I could integrate “tags”, and without hesitation they answered what I thought was going to be a complicated response, into a couple words.
There’s so much more that Aweber offer, and there are plenty of videos and resources that will help you to understand it. I have multiple list that I’m working on at the moment, and many opt in forms that I’ve created. My email sequences are the way I want them to be, and my audience is getting their emails in a timely manner.
Remember that an email system is a really powerful tool to have in your arsenal, as it will help you build a solid relationship with your audience and it will make selling to them much easier.
Using Aweber is key to affiliate marketing as there are others like Mailchimp for example that don’t allow affiliate marketing. You can sign up for your free trail at Aweber Here.
Hostgator – Without a shadow of a doubt, Hostgator will be the most affordable and inexpensive place year round to purchase your domain name. I used Hostgator for over 6 months, and I’m even thinking about going back to them in the near future(like 2020). What I enjoy about Hostgator the most is that you can purchase a Domain Name for around $11.95 per month and that comes with the free hosting package, as well as:
- and so much more!
Their service has been top notch for me, and I would recommend Hostgator to anyone just starting or is int he middle or even further in their affiliate career. You can learn more about Hostgator Here.
Self Web Hosting
Hostgator- Would you look at that, we have Hostgator again! There are many web hosts you will come across like Dreamcast, Godaddy, Namecheap and so many more that I haven’t hit the Iceberg on, but with Hostgator they offer in my opinion better packages for the right price. I’ve been using Hostgator since early 2017, and I went in with their Baby Plan which is like $3.95/mo, or they also have their much lesser plan called the Hatchling Plan at $2.75/mo and their highest their Business Plan at $5.95/mo.
I always recommend starting with their baby plan because it offers a little more flexibility in having more than one domain. And then from their you can build up into their business plan for all the SEO tools, SSL certificate Dedicated IP and so much more.
If you’d like to learn more abut Hostgator make sure you check them out by going here.
SEMrush – With SEMrush marketing tool, you’ll be able to easily track and manage all of your SEO, Advertising, Content and SMM all within their platform. They provide an online in depth analysis on how your keywords are performing across the global web, how much attention those keywords posts/pages attention are getting, and how you can scope out your competition and see what they are ranking for.
A feature that I like about SEM Rush is that you can spy on your competition, and see what keywords they not only get the most attention organically for, but from what part of the country they are flowing in from. You can use these metrics to take away their traffic and use that to your advantage to grow.
You can go here to learn more about SEM Rush.
Nibbler – This marketing tool known as Nibbler is fairly new to me, but its becoming a go to use at least once every week. With this service, you can test any website of yours, and it’ll bring up a report based on:
- Your overall score of your website
- Facebook Interest
- Internal and external links
- Meta tags
- Domain Age
- and so much more!
Under each of these categories are sub categories that tell you where you can be going wrong and how you should go about improving it. I would definitely recommend that you reference Nibbly as you’re bullring out your online business. If you’d like to learn more about Nibbly, make sure to check them out Here.
Data – Google Analytics
Google Analytics – Gathering feedback and information from your website visitors is a must if you want to truly make it long term with affiliate marketing, and there is no better way to gather a great in-depth of information than with Google Analytics. I’ve been able to understand:
- who’s visiting my website. Are they from the US, a different country?
- What medium are they coming from. Are they coming from social media, organic traffic, a referral, etc?
- How much time they interact. Are they stay for more than a couple minutes or are they bouncing off.
- Their Behavior. Do they go from one page to the next?
- and so much more!
Having google analytics up and running will also help you when it comes time to advertising. With the information you have, you’ll be able to target a much more specific audience, and get to them much quicker. Make sure that you check out google analytics by clicking here.
Popular Content Shared – Buzzumo
Do you want to see the popular articles in your niche and get more backlinks to your own article?
Buzzsumo will show you the most shared content within your niche and the key influencers within the industry. But even better is that you’ll see the amount of backlinks each article is getting which is good because you can even ask these people who for backlinks to your article.
Just make sure that your content is along the same content as what you find on Buzzsumo. For example. If I am in the lower back pain niche, I would type in Lower back into the search bar and get all the trending and popular articles.
You then would either go create an article around that or improve on an existing one, share it, and go find the people who backlinked to these articles and ask them kindly to share your work. Make sure to check out Buzzumo here.
Extra Keyword Research – UbberSuggest
Ubbersuggest – One of the best ways to do keyword research in 2019 and beyond. Highly Popular Neil Patel has put together a tool that can help you find the keywords you are trying to rank for, the volume those keywords get, your top compeitors, backlinks and so much more!
This is actually a must use right now. Here’s one great way to use it…
If you found a keyword that you want to blog about, type it into Google. Take down each and every competitors URL -write them down or copy and paste them to your excel sheet, doc, wherever. But now, place the URL in the search bar at Ubbersuggest, hit enter.
You’ll see the volume that URL is getting, but even more, you want to click on the “Top page” to the left. Here you’ll see all the keywords your competitors are ranking for, the amount of volume, backlinks, and SEO difficulty.
You should go after ones with Low SEO difficulty like 30 and below because you can rank for them faster. Check out Ubbersuggest here.
Domain Authority, Page Authority – MOZ
MOZ – One of my first ever used SEO tools for my small business and still the one I go to for understanding my competitors keywords metrics, but more importantly, Domain Authority, and Page Authority as well the types of backlinks they are getting.
You should be using MOZ no matter what in your SEO analysis, and even if you want to help other businesses grow their online presence through Google search rankings. I’ve used MOZ for my own business as well for local businesses. Check Moz out here.
Extra tools: Quickbooks Or Freshbooks.
Was there Anything that I missed? Please leave me a comment down below If I did, and I will quickly add it to the the list. Thank you!
Recommended section: Free Courses