Want to know How To Advertise CBD Oil On Facebook The RIGHT ways that will give you the Greatest Return On Your Investment?
Are you at a point in your life that sounds something like this...
You setup your CBD Business, you've grown a very small following, your maybe getting a few sales here and there or it's BLOWING up for you but you still can't get enough exposure to your brand or you just can't get enough consistent sales?
Good news is that doesn't have to be your problem anymore! I "Michael Granados", a health and wellness business owner who started in the Back Pain industry has helped 1,000's of people get healthier in their lives, find new alternative ways to heal, and then have gone on to help other business owners just like yourself thrive in their CBD Marketplace.
In this Article you're going to discover the hidden truths other "CBD Facebook CBD Gurus" don't want you to know, and how to ulimately scale your CBD Business faster and effectiely, so stick with me.
Let's get started shall we?
Advertising CBD Oil On Facebook - Earning The BIG Bucks
Related Post: Best CBD For Instagram Tips, and Hacks
3 Mistakes To Avoid When Advertising With Paid Ads
Want to avoid making disasterous years of mistakes in your CBD business?
I'd like to say you'd never make a mistake but that's just not true, why? Every business needs to make mistakes in order to figure out what doesn't work but you shouldn't have to spend days, months, and years wondering why your ad doesn't work or:
- Doesn't get approved
- You Get your ad account banned
- You don't get any sales!
So that's why I've shortened the learning curve for you so you can maximize your energy and efforts into making winning campaigns, but first I need to show you what NOT to do.
Mistake #1: Not Knowing The Guidelines.
If you're going the paid route on Facebook, you MUST know what you can and can not say, because just ONE wrong word, link, or image can stop your ad from being approved.
Here are a couple things YOU must take action on:
STEP 1: Read the Facebook Advertising Policies Here
STEP 2: Exclude Any Keywords that trigger your ad from running
These include:
- CBD
- Health
- Health and wellness
- Hemp
Mistake #2: Not Knowing Your Audience
You've tossed the wrong words out of the window in your Domain, Page, the Creative and have a proper Image/Video but here's the BIGGEST Mistake I see people make...
They don't know WHO they're speaking to. You can't be in business with Everyone, especially at the beginning, that's just a recipe for disaster! It's kind of like baking a chocoalte cake for a party you're having but not everyone like Chocolate or they are allergic...
You must know "WHO" you're serving so you can maximize your ad spend and get the right people who want to buy from you. I'll cover this more in the 3 Proven Steps For CBD Advertising Success in the next section below.
Mistake #3: Spending Too Much Per Click
From experience I can tell you there's no faster way to lose a Crap load of money on your ad budget then with clicks, what do I mean?
Every time someone clicks on your ad to go to your CBD store, blog, funnel, you're paying for each click. So let's say you're running an ad and you set an ad budget of $100 a day...
Your ad is running and showing to your selected target audience, they click, great you're done, right?
NO! What if you are targeting the wrong audience? What If They don't like your offer?
- What If your ad doesn't match the page they land on?
- What If your strategy was to get someone to buy from you right away but fails?
So many "What if's", right? Doing this will increase your cost per click and you can see a $0.65 Cost per click turn into a massive $3.00+ per click...
And because you were only concerned with Clik through rates and the amount of attention and reach your CBD ad was getting, you've not made a wise spending decision.
Now that you know the mistakes to avoid, let's look at the PROVEN steps for advertising success.
3 PROVEN Steps For CBD Advertising Success
Have you ever watched a CBD For Facebook advertising video on YouTube(not mine) or read a blog post on it and thought...
GEEZ, that was not specific? It happens, I see it A LOT. Foruntetely, for you I've taken the time to show what what specific actions steps to take so you can have ultimate CBD advertising success...
STEP 1: Select The Right Audience
When I ask people what their CBD Mission statement is, I usually get something that sounds like this...
"I want to help people get better with alternaive medicine".
There's nothing wrong with that sentence but it's not a specific Mission statement. Your mission statement needs to speak out to a specific niche group of people you've been called upon to help, for example:
Which mission statement sounded better? The ladder. So I want you to take a second and think about "WHO" specifically you're trying to help. The point is, you want to speak to a group of people who you can relate with and they can relate with you...
This way you'll be on track to growing your brand.
STEP 2: Understand Paid Vs Organic CBD Facebook Strategies
Did you know you don't have to pay for people to buy from your CBD Business?
Yep, it's true. You can take the "Organic" route which is basically building your awareness and engament by socially posting and contributing to other people's well being. How?
Watch this video:
Related Post: Becoming A CBD Affiliate
STEP 3: Have Amazing Copy
You've discovered your Niche group of people you're going to start running paid ads to and or using organic traffic generating strategies but here's the catch...
Without AMAZING copy(which is the written words you show), you will not get enough people to click your posts, ads, not enough people will buy from you and more!
Have A Curiosuty Driven Headline
How many times have you read the first sentence of a newspaper, a blog post, watched a YouTube video, or read an ad and thought...
BORING! You can't blame yourself from not clicking through, but why did it happen? You're curiousity was not spiked! Which brings me to my next point.
How do you filter out the people who should be clicking your ads and organic posts?
Your headlines catches the attention of the reader scrolling through Facebook and speaks out to them, for example:
"ATTENTION BACK PAIN SUFFERERS"
Do you see how I just included back pain sufferes and not everyone else?
Doing this will increase your engagement, lead conversions, and eventually sales.
Other attention grabbing headlines are as follow:
- 5 Healthy CBD Tips To Get Rid Of Your Depression and Anxiety In Less Than An Hour...Even if you've tried everything and failed.
- 3 PROVEN CBD Hacks To Help You Drastically Lose Weight In As Little as 1 Week Without Using Any Harmful Medications Or Rigerous Exercise!
I could be here for hours, but do you see the point? I strongly recommend you brush up on copywriting, of which you can with the Free Copywriting secrets book here.
State The Problems/Pain Point(s)
People won't buy unless it hurts. That's another saying by Jum Edwards of Copywriting Secrets, where if you don't state the pain and adgitate it(make it worse), people will not buy!
You have to meet your audience on the problem they are currently in or will have, and then you make it worse by telling them the serious problems they will have if they continue down that route...
For example:
The Problem:
The problem you're having right now is taking 3-5 pills per day of Opioids and NSAIDs every single day and sitting on the couch eating potatoe chips while you sit in your negative thoughts.
Agitate
And it doesn't stop there. You and the MILLIONS of other people who play "the victim card" will continue to spiral down this dark path of blaming others and feeling hopeless. You'll lay for longer hours in bed, watching numbless TV, while you see everyone else having a blast in the afternoon.
The Solution:
Good news is this doesn't have to persist anymore! Luckily for you there's a solution and it's (your product name/service/lead magnet giveaway) which will help you with x, y, and z.
Speak To People's WANTS
YOU have to get in tune with what people WANT, not what they need. A good mentor of mine Jim Edwards writes in his free copywriting secrets book -
"You have to sell people on what they WANT first, and then you give them what they NEED after".
People buy into emotions, they want to know what's in it for them, the features, benefits, and meaning, and how CBD can transform their lives far beyond their health. For example:
A 25mlg Tinticure bottole so you can get the easiest and fastest sleep of your life for the next 8 hours which means you won't have to wake up in the middle of the night and you'll be refreshed in the morning ready and focused for your job.
See what I did there? I didn't just list the feature, I went into the benefits "so you can have", and then showed them the meaning "Being refreshed and focused for his/her job".
Meaning creates a bond, it future paces the person to what life can be like.
Final Thoughts - And A FREE Video Series
Do you know where you stand in your Facebook CBD advertising efforts?
You've seen the Best ways to advertise your CBD buiness on Facebook with the help of my video, how to avoid the dangerous mistakes, and what necessary steps you MUST take if you want to have ultimate success with your CBD Business long term.
Want to get more CBD for Facebook Series videos and all the other ways to advertise CBD oil Like with Google, Instagram, YouTube and so much more?
Click below to grab the free video series now!
