May 13

by Michael Granados

Is Russell Brunson A Scam or is he really an Entrepreneur who built a $360 MILLION Dollar Software As A Service(SAAS) business...and it was entirely self-funded?

According to Forbes this was said but doesn’t it sound too good to be true? After all, we do live in a world of so called “gurus” and people paying their way up to get in front of big platforms and media companies…

But that’s not the case here. I’ll cut right to the chase and spill the news, Russell Is NOT A Scam.

Russell is the real deal, he’s a practitioner, in other words he practices what he teaches and I'll be showing you how he runs his Sales Funnel software as well how he built the WORLD'S largest and best online affiliate marketing program(promoting his products for commissions) and how you can grow a successful home-based business with it...

That's ONLY if you stick with me until the very end of today, and you’re going to get ALL of his free content he gives away for free...Yes, FREE.

Before we get moving I'd like to let you know that I've also reviewed similar internet entrepreneurs like Tony Robbins, Anik Singal, Devon Brown, among others.

Let’s get started.

Russell Brunson Overview

Person's Name: Russell Brunson

Occupation: Digital Marketing Entrepreneur, Affiliate Marketer, Digital, Software owner, helper of Entrepreneurs and business owners

Best Product Known For: Clickfunnels

Best for: 9-5 employees, people who want to own their own business, want passive income, want to become a digital nomad, grow their online business through sales funnels.

Russell Brunson

Summary: Russell Brunson is an all around digital entrepreneur with years of experience in helping business owners and entrepreneurs grow and scale their businesses both off and online through sales funnels. He is extraordinarily charismatic, helpful and all around the right mentor you want to follow online.

Rating: 99/100

Recommended: Yes

Who Is Russell Brunson 

Russell Brunson

Russell is a Multi-millionaire Entrepreneur who over the past 15 years has built a following of over a million other entrepreneurs, sold thousands of his books, popularized the concepts of Sales Funnels, and went on to co-found the company named Clickfunnels….

That helps thousands of entrepreneurs all across the world get their message out to their marketplace in a faster and more effective way.

A little on his early life, Russell started collecting junk mail since he was 12 years old, he’d watch TV or listen to the radio excitingly waiting for the commercials to come on - kind of like a kid about to open his present on Christmas day…

He’d do this because to Russell, Marketing and sales were the real entertainment. Despite his age at this time, Russell LITERALLY opted into every business opportunity offer he could find, simple to study the science and art of direct response marketing.

In His high school years Russell was a state champion wrestler, and then went on the become an All-American his senior year taking 2nd place in the country at high school nationals. He continued to pursue wrestling in college, there learning valuable lessons about competition, hard work ethics, and most importantly the art of winning. He had graduated as one of the top wrestlers nationally.

Russell's Career(What Is Russell Brunson About?)

Fast forward to the year 2003, Russell had his first success as an online marketer selling a software called ZipBrander which was a viral marketing tool that not only would drive laser-targeted traffic to your website, but helped increase your backend profits...automatically!

Two years after in 2005, Russell had created another product selling his most note worthy product that all of us who have the privileged to be inf influenced by made…

A “how to create a potato gun” DVD’s This was a simple instructional course, where buyers had an option to purchase his potato gun kit(which included all the needed supplies) as an upsell to you. This was Russell’s true AHA moment that launched his internet marketing journey and soon after became one of the top marketing minds in the game. 

Within a year of graduating college, he’d made his first millions selling his products...Yeah, all from a potato guns!

He sold everything from shakes to supplements, to:

  • Coaching
  • Books
  • Consulting
  • Coupons
  • T-Shirts
  • Technology services
  • And software

It wasn’t long before he reached the top ranking status in several network marketing companies, winning a Ferrari and generating 1.5 million leads in just 6 weeks! Holy Molly!!


The limits and obstacles that Russell encountered with technology lead him to create the most massive and industry leading software in sales funnel building software….Clickfunnels.

Together with his partner in crime Todd Dickerson, Russell launched their sales funnel software in the year October 2014 and in the snap of a finger it grew to $100,000,000 In the first three years! Now Clickfunnels has over 100,000 current users. 

Going Inside Clickfunnels

I won’t spend a whole hour on this section because I made an indivudal review on the Clickfunnels software you can view here, but shortly, Clickfunnels is the fastest growing-non venture backed software company in the world.

They have a following of over a million entrepreneurs, Russell has published and sold over $400,000+ worth of his popular marketing books:

...He’s popularized the concept of what sales funnels are and how they should be used to make serious income and impact, and like I mentioned earlier - help entrepreneurs get their message out to their marketplace as quickly and pain free possible.

As of 2020, Russell’s training's, teaching, and Clickfunnels software have created 728 millionaires who are in his exclusive club called the two comma club.

Russell’s Podcasts

Russell’’s come up wouldn’t have been possible without publishing on his podcast, this was his way to spread his message to the masses and help his audience who he was called to serve, and so he has plenty of podcasts, one most popular called the Marketing Secrets Podcast.

marketing secrets podcast

As you can see, his Marketing Secrets podcast is there to help people like you and I understand how to market in a way that will let us get our products and services as well the things we believe in out to the world and yet still remain profitable...these are the answers you’ll ONLY find inside of the Marketing Secrets Podcast.

You can download and listen to it on:

  • Apple Podcasts
  • Google Play
  • Spotify
  • YouTube
  • Sticher

Here are his most popular episodes:

  • What we learned from our first $100 Million in sales
  • It’s Not the thing that’s the marketing of that thing
  • Is a funnel even right for my business?

NOTE: Don’t worry if you don’t know about a thing of marketing or sales or you’re having trouble, Russell takes care of his beginners and experts

Also, Russell has other podcasts like:

One of his latest podcasts is the Traffic Secrets one where he uncovers how to get unlimited traffic to your website and funnels. Plus, I made a review of the FREE book on Traffic he gives away here.

What Is Clickfunnels?

what is clickunnels

Clickfunnels is Russell’s bread and butter which is a sales funnel software made to help people sell their products/services with more ease and to build a deeper connection with the people you’re called to serve.

The software gives you EVERYTHING you need to market, sell, and deliver your products online. I made a full review of Clickfunnels here you can check out.

Russell’s Funnel Hacker Community

One of the major reasons Clickfunnels is so big and it has the biggest brand in the funnel world is because of the close-knit community.

funnel hacker community

You can get into:

  • The Facebook Community by pressing on the first “Learn More” button
clickfunnels official group

This is the “Clickfunnels Official” group you can be apart of that Russel has put together for us so you can get help, contribute and learn more.

Russel also has made:

  • Funnel Hacker TV. This is where you can watch the journey of Russell and the Marketing Secrets Podcast too.
  • Two Commba Club. This is for people who have made $1,000,000 with a Click Funnel.
  • Two Comma Club X. This is for people who have earned 8 figures with a Click Funnel.

By the way, In case you were wondering what the term "funnel hacking" means, it's basically reverse engineering what successful businesses in your space are doing and modeling it. I made a funnel hacking post that'll show you more here.

Working With Russell

There are two ways you can work with Russell and they are:

  1. Funnel Hacking Live. Each year, thousands of entrepreneurs come together for four days of the best marketing and online sales training in the world. This event has been designed to help you not only build but scale ANY business in the world using Clickfunnels and the Funnel-hacking process.
  2. Hire Russell. You can also personally hire Russell 1-1 for consulting and speaking engagements. Here are his fees:
    1. Lunch - (to pick his brain) Starts at $10,000 and location in Boise 
    2. Speaking Engagements - $500,000 or 50% back of room sales(whichever is higher)
    3. Speaking Engagements(No Selling) - $500,000 speaking fee plus travel and expenses.
    4. Building a Funnel - $1M and 25% of gross sales of the funnel(for the lifetime of the funnel). Please note: Russell only works with existing businesses that have generated a minimum of $3 million in annual sales.

You can get access to this page above here.

Russell Brunson Net Worth

According to bloggerspassion, Russell Brunson's networth is over $40 Million.

Russell's Affiliate Marketing Program(Make Money Promoting His Products!)

This is possibly me favorite section of this post and here's why...

Russell is first and foremost a person who made money online by promoting other people's products and services WITHOUT owning his own, and he did this through what's called affiliate marketing.

After making MILLIONS and winning Dream Car contests as a network marketer and affiliate marketer, he moved on to bigger things by creating Clickfunnels and his mission now isn't only to help Entrepreneurs use Sales Funnels but to help Affiliate Marketers grow to...

He understands us, and knows what it's like to start from scratch and how badly you'd like to make a living from the comfort over your own home or anyone and make passive income...

So he built this Affiliate Dashboard full of products like:

Who’s Russell For?

Honestly, everyone who has a business or wants to get started in business will NEED Russell not only because of his Clickfunnels sales funnel software that is PROVEN to make you huge a huge impact to people and more money you can scale with but his long years of experience doing online marketing.

The man has an overwhelming reputation in many business models, has the depth of experience and he’s a mind you want to get into EVERY SINGLE DAY...Trust me. I’ve built a habit of listening to his podcasts, videos, getting all his books and things because it’s worth it…

And if you care about your success, you would invest in that too. Here’s more:

  • For people who want to increase their marketing and sales skills
  • For people tired of their 9-5 job and want to follow a man who was in that same position and knew there was more outside the rat race.
  • For Entrepreneurs who want to build an empire and learn from someone who has done that.
  • And more!

What I Liked Most About Russell Brunson

There’s so much I liked that I can’t just give you one thing but If I had to narrow it down and choose that one thing…

It would be his mind. Russell gives away SO much content for free that he should be either charging for or more of, but you can literally tap into his mind and go to places he’s been too...It’s crazy.

I’m a testament of that, I’ve been following Russell for years, not only learning about how to use funnels but everything with:

  • Traffic
  • Lead Generation
  • Persuasion
  • Challenges
  • And more!

Related: Get A FREE Funnel Cookbook

Final Verdict: Is Russell Brunson A Real Scam? Plus A FREE Cookbook!

Definitely not. Russell is ONE of the greatest marketing and sales minds especially in the online space. He has revolutionized what the meaning of making more sales from one person means, making an impact to everyday average people and has helped on going business owners and entrepreneurs make MILLIONS plus.

You’ll forever be grateful that Russell entered your life and you won’t regret what he has to say about all business and even on personal matters.

Would you like to get a free funnel cookbook and clickfunnels training course?

Michael Granados

Michael Granados is an expert blogger and a 6+ figure-a-year affiliate marketer. As an expert, He's created a health and wellness brand as well enjoys helping others learn about different marketer tools, systems, and helping people achieve an awesome life personally, physically, and professionally.

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